Einzelhandel & Schaufenster
Street-facing retail flagship
A film screen bonded to existing shop glass, keeping the interior visible during trading and turning the frontage into a moving brand surface after dark.
Reference project. Client details, location and final project data are available on request.
- Application
- Einzelhandel & Schaufenster
- Format
- XLC-Filmreihe
- Environment
- Existing glass, street level
- Site type
- Street-level shopfront
- Suggested viewing
- 3–8 m from the pavement
- Service route
- Front service from inside the shop
The challenge
The storefront had a single glazed frontage with no space for a cabinet frame. The brand wanted motion at street level without blocking the window display or reducing daylight.
Why this format
Film was selected over a framed transparent panel because the shopfront had no depth for a cabinet and the brand wanted the glass to stay visually open during the day.
- Pixelabstand
- P4–8
- Transparenz
- 65%
- Helligkeit
- 5,000 nits
- Schutzart
- IP43
The approach
- Surveyed the glass build and confirmed a film panel layout that follows the existing mullions.
- Routed power and signal through the head detail to keep the frame line clean.
- Set a content brief for short, high-contrast loops that read from across the street.
Result
The glazing stays open during trading hours and becomes the main brand surface at night. Film sections can be replaced without removing the shopfront.
Integration plan
The physical interface between the screen, the building and the service route decides how the installation performs after handover.
- Panel layout follows the existing mullions and glass joints.
- Power and signal are routed through the head detail to keep the frame line clean.
- The controller sits inside the shop, away from the window display.
Content and operation
A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.
- Short, high-contrast loops built for street-level dwell time.
- Separate brightness settings for trading hours and after-hours.
- Spare film sections kept for panel-level replacement.
What this study shows
Film keeps the glass line and interior view intact.
At street distance, content contrast matters more than pixel count.
Service access must be agreed with the shop before installation.
Installation notes
The mounting and service route were agreed before the screen layout was fixed.
XLC-Filmreihe specifications- Glass surface cleaned and prepared before bonding
- Power and signal routed through a concealed edge connection
- Flatness and edge clearance checked before commissioning
Project views
Installation views and format details. Reference study.
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