Mostra e showroom
Showroom holographic reveal
A near-invisible holographic screen used to introduce a product in a darkened showroom, with content appearing to float in the room.
Reference project. Client details, location and final project data are available on request.
- Application
- Mostra e showroom
- Format
- Serie Olografica XLH
- Environment
- Interior showroom, controlled light
- Site type
- Product showroom
- Suggested viewing
- 2–6 m from the presentation position
- Service route
- Front access from the showroom side
The challenge
The showroom needed a display that disappeared between presentations and did not break the designed interior.
Why this format
A holographic format was chosen because the screen had to disappear between presentations and leave the interior unchanged.
- Pixel pitch
- P2.5
- Transparency
- 70%
- Brightness
- 5,000 nits
- IP rating
- IP43
The approach
- Set the screen into a recessed frame and routed services behind the ceiling line.
- Designed content with a dark background and controlled depth to support the floating effect.
- Tuned showroom lighting so the screen stayed quiet when idle.
Result
The display becomes part of the room only when content runs. Between presentations the showroom returns to its designed state.
Integration plan
The physical interface between the screen, the building and the service route decides how the installation performs after handover.
- Screen set into a recessed frame.
- Services routed behind the ceiling line.
- Lighting scenes coordinated with the content.
Content and operation
A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.
- Idle state returns the room to its designed appearance.
- Presentation playlist runs from a local player.
- Lighting and content cues are started together.
What this study shows
The off state is part of the design.
Recessed mounting keeps the room quiet.
Lighting control and content should be commissioned together.
Installation notes
The mounting and service route were agreed before the screen layout was fixed.
Serie Olografica XLH specifications- Suspended from ceiling structure or set into a recessed frame
- Content and lighting designed together to hold the floating effect
- Service access planned above or behind the display
Project views
Installation views and format details. Reference study.
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Read studyPlan a project with this format
Share the site, viewing distance and target date. We will confirm whether the same approach applies to your building or venue.
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