DOOH & Advertising

Rooftop cinema curtain

A lightweight LED curtain around a rooftop cinema screen, carried by lift, rigged without roof penetrations and kept open to the skyline.

Reference project. Client details, location and final project data are available on request.

Application: DOOH & Advertising
Format: XLC Curtain Series
Environment: Rooftop terrace, evening screenings
Site type: Rooftop terrace cinema
Suggested viewing: 10–35 m from the seating deck
Service route: Lift access to the roof; strip swap on the frame

The challenge

The rooftop had limited structural capacity and no crane access. A solid LED wall was too heavy for the roof and would have closed the skyline.

Why this format

The curtain was chosen for its 1.25–4.2 kg/m² strip weight, roll-up transport and open surface.

Pixel pitch: P37.5
Transparency: 63%
Brightness: 1,800 nits
IP rating: IP65

The approach

Split the curtain into strips that could be carried in the passenger lift.
Set the frame around the screen, leaving the skyline visible above and beside it.
Limited brightness for neighbouring buildings and the night sky.

Result

The rooftop gains a cinema surface without permanent roof fixings, and the skyline stays part of the setting. The curtain can be rolled away at the end of the season.

Integration plan

The physical interface between the screen, the building and the service route decides how the installation performs after handover.

Ballasted frame used without roof penetrations.
Strips carried by lift and rolled out on the roof.
Night brightness cap set at the controller.

Content and operation

A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.

Screenings run after dusk with a low ambient scene before the film.
Weather plan covers wind, rain and rapid roll-down.
Spare strips stay on site for the season.

What this study shows

Rooftops favour light, non-penetrating structures.

The transport route decides the strip length.

Neighbour glare belongs in the lighting brief.

Installation notes

The mounting and service route were agreed before the screen layout was fixed.

XLC Curtain Series specifications

Hang from standard truss or a top rail; panels connect with fast locks without tools
Curve the strips into arcs, circles or waves before final tensioning
Use the waterproof head and tail connectors for outdoor positions
Label strips and driver sections by show or facade zone