Retail & Storefront
Flagship atrium light curtain
A suspended LED curtain that adds a slow field of light above a flagship atrium while keeping the skylight and store circulation visible.
Reference project. Client details, location and final project data are available on request.
- Application
- Retail & Storefront
- Format
- XLC Curtain Series
- Environment
- Flagship store atrium, suspended curtain
- Site type
- Flagship retail atrium
- Suggested viewing
- 5–20 m from the ground floor and upper galleries
- Service route
- Catwalk access above the ceiling
The challenge
The store wanted a recognisable light feature without dropping a heavy video wall into the atrium or blocking the skylight.
Why this format
The curtain was chosen because the strip canopy could stay light, transparent and visually quiet when the store was at rest.
- Pixel pitch
- P37.5
- Transparency
- 63%
- Brightness
- 1,800 nits
- IP rating
- IP65
The approach
- Set the canopy in a shallow ring below the skylight.
- Mapped content to the viewing angles from the ground floor and escalators.
- Agreed a low-output scene for store closing.
Result
The curtain gives the atrium a considered light layer without closing the skylight. The store can change the scene between campaigns.
Integration plan
The physical interface between the screen, the building and the service route decides how the installation performs after handover.
- Curtain strips suspended from the roof structure with adjustable cables.
- Power and data routed above the ceiling.
- Service access from the ceiling catwalk.
Content and operation
A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.
- Day scene uses slow warm gradients.
- Campaign mode carries brand colour and launch sequences.
- Night scene returns the atrium to a low-output idle.
What this study shows
In retail, the off state matters as much as the show state.
Suspension and service access should be fixed with the ceiling design.
A transparent curtain can feel more architectural than a video wall.
Installation notes
The mounting and service route were agreed before the screen layout was fixed.
XLC Curtain Series specifications- Hang from standard truss or a top rail; panels connect with fast locks without tools
- Curve the strips into arcs, circles or waves before final tensioning
- Use the waterproof head and tail connectors for outdoor positions
- Label strips and driver sections by show or facade zone
Project views
Installation views and format details. Reference study.
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Read study
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Atrium media wall
A transparent screen suspended in a shopping atrium so the balconies and daylight behind it remain part of the architecture.
Read studyPlan a project with this format
Share the site, viewing distance and target date. We will confirm whether the same approach applies to your building or venue.
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