DOOH & Advertising
Atrium media wall
A transparent screen suspended in a shopping atrium so the balconies and daylight behind it remain part of the architecture.
Reference project. Client details, location and final project data are available on request.
- Application
- DOOH & Advertising
- Format
- XLC Indoor Series
- Environment
- Interior atrium, multiple levels
- Site type
- Interior atrium, multiple levels
- Suggested viewing
- 8–25 m from balconies and ground floor
- Service route
- Front service from a mobile platform
The challenge
A solid media wall would have closed the atrium and blocked the view between levels. The operator also needed a surface that worked with changing advertiser content.
Why this format
A transparent panel was chosen over a solid media wall so the balconies, daylight and view between levels remain part of the architecture.
- Pixel pitch
- P2.6–5.2
- Transparency
- 65%
- Brightness
- 5,000 nits
- IP rating
- IP45
The approach
- Selected a transparent panel with a high open area and front service access.
- Coordinated rigging points with the atrium structure and the mall maintenance plan.
- Provided a control layout that lets the operator schedule advertiser playlists remotely.
Result
The screen reads as a floating layer in the atrium. Daylight still reaches the lower levels and the operator can change content without scaffolding.
Integration plan
The physical interface between the screen, the building and the service route decides how the installation performs after handover.
- Rigging points coordinated with the atrium structure.
- Power and signal distributed from a single service zone.
- Maintenance access planned around mall trading hours.
Content and operation
A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.
- Advertiser playlists scheduled remotely.
- Daypart brightness matched to skylight levels.
- Content zones kept flexible for campaigns and venue messages.
What this study shows
Transparency is an architectural decision, not only a specification.
Rigging and service access should be fixed before content planning.
Remote scheduling reduces disruption in a live atrium.
Installation notes
The mounting and service route were agreed before the screen layout was fixed.
XLC Indoor Series specifications- Mounted on the interior face of the glass or on a dedicated frame behind it
- Power and signal routed at the head or side, not through the glass
- Control cabinet located within the recommended signal distance
Project views
Installation views and format details. Reference study.
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Share the site, viewing distance and target date. We will confirm whether the same approach applies to your building or venue.
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