DOOH & Advertising
Terminal media and wayfinding
A mesh screen above a transport entrance, combining advertising with directional information in a high-traffic covered area.
Reference project. Client details, location and final project data are available on request.
- Application
- DOOH & Advertising
- Format
- B / B PRO Series
- Environment
- Covered terminal frontage
- Site type
- Covered terminal frontage
- Suggested viewing
- 6–20 m from the concourse
- Service route
- Rear service away from passenger flows
The challenge
The site needed high daytime brightness, a serviceable structure and clear separation between advertising and passenger information.
Why this format
An outdoor mesh format was chosen for brightness and open-area structure, with sealed cabinets for a covered exterior position.
- Pixel pitch
- P15.6 × 15.6
- Transparency
- 35%
- Brightness
- 8,000 / 6,000 nits
- IP rating
- On request
The approach
- Used an outdoor mesh format with sealed cabinets and automatic brightness control.
- Reserved a fixed content zone for wayfinding, separate from the advertising playlist.
- Agreed rear service access away from passenger flows.
Result
Advertising and wayfinding share one surface without competing. Brightness follows the terminal light level through the day.
Integration plan
The physical interface between the screen, the building and the service route decides how the installation performs after handover.
- Steel frame set behind the cladding line.
- Fixed wayfinding zone separated from the advertising playlist.
- Brightness sensor mounted away from direct light.
Content and operation
A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.
- Advertising and wayfinding share one surface with separate zones.
- Brightness follows terminal light levels through the day.
- Service visits scheduled outside peak passenger flows.
What this study shows
Wayfinding needs a fixed, predictable zone.
One surface can carry two content roles if the layout is disciplined.
Service routes matter in high-traffic buildings.
Installation notes
The mounting and service route were agreed before the screen layout was fixed.
B / B PRO Series specifications- Facade brackets and secondary steel designed for local wind requirements
- Rear service walkway or front service access agreed per elevation
- Power distribution balanced across module runs
Project views
Installation views and format details. Reference study.
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Share the site, viewing distance and target date. We will confirm whether the same approach applies to your building or venue.
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