DOOH & Advertising

Terminal media and wayfinding

A mesh screen above a transport entrance, combining advertising with directional information in a high-traffic covered area.

Reference project. Client details, location and final project data are available on request.

The challenge

The site needed high daytime brightness, a serviceable structure and clear separation between advertising and passenger information.

An outdoor mesh format was chosen for brightness and open-area structure, with sealed cabinets for a covered exterior position.

Used an outdoor mesh format with sealed cabinets and automatic brightness control.
Reserved a fixed content zone for wayfinding, separate from the advertising playlist.
Agreed rear service access away from passenger flows.

Advertising and wayfinding share one surface without competing. Brightness follows the terminal light level through the day.

The physical interface between the screen, the building and the service route decides how the installation performs after handover.

A screen is only as useful as its daily routine. Content rhythm, brightness and spare parts are agreed before the first playlist goes live.

Wayfinding needs a fixed, predictable zone.

One surface can carry two content roles if the layout is disciplined.

Service routes matter in high-traffic buildings.

The mounting and service route were agreed before the screen layout was fixed.

Installation views and format details. Reference study.

DOOH & AdvertisingInterior atrium, multiple levelsReference project

A transparent screen suspended in a shopping atrium so the balconies and daylight behind it remain part of the architecture.

DOOH & AdvertisingOffice tower crown, city skylineReference project

A mesh media skin around a tower crown, designed to read from the skyline while keeping the plant floors ventilated and the structure light.

Share the site, viewing distance and target date. We will confirm whether the same approach applies to your building or venue.

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